New shapes, new ideas, one solution
Call us now at 1-800-565-6786

Industry News

July 27 2015

Liquor Companies Say YES to PET

  Iceberg-Vodkakings

Sometimes it’s just impossible to be sure without touching them, but around one-third of all liquor sold in Canada today is made of polyethylene terephthalate, a thermoplastic polymer resin better known as PET. And that number is growing.

Although plastic liquor bottles were first introduced in Canada over a decade ago, there had been some resistance from liquor industry to embrace them. It is only in the last few years that they started to gain significant shelf space across with the country. According to a major Canadian liquor board, almost 50 per cent of Vodka in 750ml bottles and around 40% of 750ml white rum now sells in plastic containers, plastic now accounts for about 40 per cent of sales even though the PET version was only recently introduced.

Liquor marketers have always been very packaging-savvy and attuned to consumer perceptions. That’s meant that the move from traditional glass to new PET bottles has been a gradual and cautious one over the past decade. This is now paying substantial bottom-line dividends for brands that have made the switch.

For liquor retailers, the growing use of plastic bottles has already resulted in considerably reduced breakage rates—with some distributors reporting waste reductions of up to 90 per cent. And while traditional glass bottles still outnumber their PET alternatives at most Canadian liquor stores by some margin, that dominance is slowly but gradually going away.

 

Some of the key benefits of using PET bottles include:

  • Virtually no breakage during production and shipping

  • Savings of about 30% on shipping costs as a result of weight and volume reduction

  • Brilliant glass clear presentation of products

  • Environmental friendly due to recyclability, reduced carbon emission during transportation

  • One of the best chemical resistance performance

  • Excellent barrier to oxygen

  • Higher shelf life for the product

Consumers are benefiting from packaging that extends the beverages' shelf life, thanks to the superior re-sealability and excellent oxygen resistance of PET bottles. So, if you’re a beverage marketer using glass bottles, the reason for saying "YES" to PET has never been stronger.